Visual Communication Lesson 4

In today's lesson, we've learnt about many things, ranging from arts history to different form of arts and it's origin to moodboarding and lastly using Adobe Illustrator.

For our first activity, we've learnt about arts history on how people used to write. This is also known as the olden dat iPad/Tablet.

In the past, people used a 'stylus' made of iron to carve words onto the wax made 'paper'. This was great, as it saves paper, and is reusable. On top of that, it is portable and can be carried everywhere and used anytime.

We learnt about posters, and how overtime, they've changed, but however some essence remains the same. For example, as technology got more advanced, posters became more graphical. And American posters today share certain similarities with european posters in the past.

We also learnt that binding books was something that was possible many centuries back. It is first discovered to be done in Asia, binded with strings, this method is still practiced, however not often. 

Subsequently, we were separated into 4 groups where each group has to discuss and present about a type of art. The 4 types of art are namely Cubism, Dada, Nouveau Art, and Pop Art.

After discussion, each group has to present what they have found out. After the presentation, this is what i've learnt from each art form.

Art Nouveau: This form of art is originated from France and was most popular during the 1890s - 1910s. This form of art was extremely detailed and decorative. Also, the designs were very intricate and is carefully crafted. Also, we learnt that one of it's founding fathers was a man named William Morris, who also is one who supported the arts & craft movement. 

Dada Art: This form of art was interesting as it was also seen and described as 'anti arts' where it's content leaned towards gore and abstract items. I've also learnt that the birth of Dada art was a result from the horrors after World War 1, and was actually created out of negative reaction.

Cubism Art: Cubism art from my point of view is a from of art where distortion of usual graphical shapes. Also giving different view point to each individual viewing it. Also a great tool for literature where each individual may give an interesting opinion of the same subject.

Pop Art: Pop art originated in the 1950s and the man who started this movement of pop art visuals is called Andy Warhol a.k.a the 'Pope of Pop'. We also discussed the definition of Pop art and seen some examples of them, namely Andy Warhol self shot photo and a Pop art version of Marilyn Monroe. Similarly, we explored how Pop art is still prevalent in the world today and is taken into real life where people wear make up to look like pop art character. We also learnt about Roy Litchenstein, another pioneer that contributed in Pop Art, he mostly showed his art pieces in forms of Cartoon & Comics.

Another thing we've learnt is what a moodboard is. In layman terms, it is a type of 'scrapbook' that consist of image and fashion fabrics. Subsequently, we got to see a few examples of moonboards, and had to do one ourselves based on the theme of 'Fashion in Singapore 2013'. Below is my completed work. 

My moonboard consists of the current fashion scene that i think 

is of Singapore, for both male and female.

We also briefly knew what storyboarding is for, to allow one to better understand the movie, or to see the synopsis of the movie.Also, we learnt when we need a storyboard, some are Movies, Telvision, Animation & Consumer Concepts. Lastly, we got to learn how to use the software Illustrate to create shapes and figures, as well as to colour them and give shapes an outline.